Case
About the Company
The Greenman Group is an established property and asset manager based in Ireland, specializing in food retail real estate. In Germany, the Group's own real estate fund Greenman Open currently manages around 90 properties with a total annual rental income of EUR 55.01 million, with 66% of this income coming from food retailers. The subsidiary Greenman Energy was founded in 2021 with the aim of ensuring a sustainable energy supply for the properties managed by the Group. It supplies EV users, general households, Greenman Open offices, commercial tenants and private customers.
Challenge
Due to their large rooftops and high energy consumption, Greenman OPEN’s 90 properties in Germany, mainly supermarkets, offer considerable potential for the use of photovoltaic systems. At the same time, the demand for charging infrastructure for electric vehicles is increasing in the adjacent residential and commercial areas.
Goal
The objective of the cooperation is to offer climate-friendly energy products as well as the cost-efficient supply of green PV electricity to the upgraded real estate assets and charging stations. In order to achieve its sustainability goals, Greenman OPEN has implemented a comprehensive strategy to decarbonize its portfolio. The basic idea: around 85% of the PV electricity generated on site was to be used directly to supply tenants and charging station users at the respective locations. Greenman Energy also plans to install a total of 936 charging points at 467 locations by 2033 in order to supply local communities and municipalities with climate-friendly PV electricity.
Solution
To realize it’s decarbonisation strategy in Germany, Greenman Energy has partnered with Lumenaza GmbH, which is providing the digital infrastructure and market expertise needed to operate a fully functional utility.
As a white label partner, Greenman Energy uses the versatile SaaS platform for all aspects of flexible electricity supply and will be supplying tenants and consumers with dynamic electricity tariffs from April1, 2025. Lumenaza GmbH handles all relevant market processes, including registering the individual locations with the distribution system operator.
»Partnering with Lumenaza gives Greenman Energy the tools and support we need to successfully launch operations. With their support, we can scale quickly and focus on delivering clean, reliable energy from day one.«
Maximilian Bley, Managing Director at Greenman Energy
Result
By optimizing the energy concept with PV, storage and dynamic electricity tariffs, tenants and consumers on site benefit from lower electricity costs. Greenman Energy's first implemented project for vertical farming provider Potager Farm, located within a Greenman OPEN property achieved an impressive 13.2% saving on energy costs. In general, it is expected that the charging infrastructure will also increase customer frequency at the supplied locations, which will further improve the economic situation for Greenman OPEN's tenants.
By offering its own energy products, the Greenman Group is diversifying its business portfolio and strengthening its strategic position in the market. At the same time, the PV system and charging infrastructure significantly increase the value of the real estate portfolio.
More references
Greenman Energy enters the energy business on and supplies supermarkets and charging stations with PV power
The Greenman Group is an established property and asset manager based in Ireland, specializing in food retail real estate. In Germany, the Group's own real estate fund Greenman Open currently manages around 90 properties with a total annual rental income of EUR 55.01 million, with 66% of this income coming from food retailers. The subsidiary Greenman Energy was founded in 2021 with the aim of ensuring a sustainable energy supply for the properties managed by the Group. It supplies EV users, general households, Greenman Open offices, commercial tenants and private customers.
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